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- Web of Misery - http://news.bbc.co.uk/2/hi/technology/7459055.stm
- Gambling, guns and religion, possibly three words that you would not think of associating with an economic downturn.
- Has the recession affected people's online behavior?
- The project has been designed by Donna Hoffman, who is a co-director at the Sloan Centre for Internet Retailing in the US.
- "People have always been judging the likelihood of certain events in the online retailing space - how much will sales growth be on the online holiday season, to what will be the most popular online holiday shop and the most successful promotions.
- "As the economy started to get worse and worse, I started to think that it might be a fun idea to look at websites as a different kind of online indicator of economic distress.
- "So, by actually seeing which website's traffic was going up, might indicate things were actually getting worse," she said.
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