Let Advertising Drive Your Choice of Name
Business Startup Secrets > Business Startup Tips - Choosing A Name
First, decide on the advertising that will drive 90 percent of your
business. Will you rely primarily on print ads, signage at your
location, word-of-mouth, the internet, Yellow Pages, radio or some
combination thereof?
"Depending on your answers to these questions,
certain criteria become very important," Marcia Yudkin says.
Overdone alliterations, foreign words and domain names with hyphens are the kiss
of death for websites and radio ads, where spelling and easy
pronunciation are critical. If your business will be driven by the
Yellow Pages, an old trick is picking a company name that starts with A,
B or C so your ad will be placed toward the front of its section. But
not every business can be named Aardvark or Abba, so you'll have to get
creative.
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