Prepare for sales cycles
Business Startup Secrets > Business Startup Tips - Sales
Plan for cycles in your sales. Every type of business has a different
sales cycle. During a strategic sale, Anderson says, a customer may need
to be contacted a dozen times or more. Use your knowledge of the
industry and research your competitors to determine what your sales
cycles are likely to be.
- Will you have spurts of business during seasonal periods?
- Will you need to invest months of time to make a sale?
- Are sales more likely to occur at a particular time in your customers' fiscal year?
Louise Anderson says that by looking at the factors of making a
sale, you'll be better able to plan your sales activities.
On to Sales includes educating your customers
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