Make sure your name does not have negative connotations
Business Startup Secrets > Business Startup Tips - Choosing A Name
Check for negative connotations for the business name.
Names clients have brought up to Marcia Yudkin, such as Cobweb Design, Goosechase and Wild Weasel, may sound clever, but they can leave
potential customers with an unsettled feeling about your product or
service before they even try it. Consider every word on your list for
negative meanings, and ask friends and family how different words strike
them. Scratch potential offenders off your list. If you're creating a
website, ponder your company's name in a global marketplace so you don't
offend an entire country.
One of the classic examples of a name with a negative connation in a foreign country was the name given to Chevrolet's car, Nova. The car did not sell well in
South America, and executives were puzzled, until someone noticed that in Spanish, "No Va" means "Doesn't go", and Spanish speakers didn't
want a car that doesn't go!
On to Business Startup Tips - Do a trademark search before choosing your business name...
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