Make long term marketing plans

Plan your startup marketing efforts for the long term. When you create your advertising and marketing plan, be ready to commit to it for the long haul.

"Too often, small businesses consider marketing and advertising an on-off switch. You do marketing to get work, then get too busy and don't do any marketing. Then when the work's done, [you] worry," says Doug Hall.

Instead, you need to invest in a program of consistent, effective marketing and advertising to keep attracting customers and getting the name of your business out into the marketplace.