Insurance
Business Startup Secrets
Minimize your risk with business insurance.
Understanding risk is essential for anyone starting a new business. The same is true for anyone insuring a new business, says
Jeffrey Olmstead, assistant vice president of property underwriting
in the small commercial area at The Hartford Financial Services Group
Inc. in Hartford, Connecticut.
Insurance is available for many risks, but not all of them--especially business risks. "That can include the
risk that [your] market won't materialize, that [your] location isn't
appropriate, or that [your] customer base isn't looking for the products
[you] are selling," says Olmstead. "Insurance is designed to help
businesses manage certain kinds of risks, but not all the risks
associated with running a firm."
The following tips will help you decide on the best level of coverage:
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